“Everyone knows that cigarette smoking causes lung cancer. Few realize that it took three years, 22,000 volunteers, and 188,000 study participants to prove it.” That’s a quote by Meghan Murphy about one of the first large, long-term studies every undertaken by The American Cancer Society. It blew my mind when I first heard these numbers. Smoking causes lung cancer. This we know. But it’s an amazing reminder of the massive effort it takes to establish connections that we now take for granted.
It’s why clinical studies can be so difficult to execute. You need a large-scale, diverse population and the ability to collect data over an extended timeframe. But where would we be without those 22,000 volunteers and 188,000 participants?
Well, we’d still be staring at ads like this every time we’d flip open our magazines.
But not only would we be staring at them. We’d believe them. We’d buy into what they were selling. “More doctors smoke camels than any other cigarette.” Well then I should too! Smoking Lucky Strike will help me keep my slender figure? Yes, please! Read More →